Costco While Label site

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Costco While Label site

Overview

This Site is Working in Porgress

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Led the development and launch of the Costco White Label insurance site, enabling Costco members to seamlessly explore and purchase travel insurance products through a co-branded experience.

My contribution

The team

Year

Problem Statement

Costco sought to expand its member offerings by introducing a dedicated insurance white-label site that upheld the Costco brand while integrating with Cover-More's backend infrastructure. The challenge was to design a scalable, user-friendly site that supported complex policy configurations and membership validation

Ideation & User Research

  • Conducted internal stakeholder interviews and market research to define key personas (e.g., "Costco memeber", Costco member who book trip from Costco Travelr").
  • Mapped customer journey flows to identify friction points.

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    Key Personas

    MVP & Features

  • Quote & Buy flow tailored to Costco's brand.
  • Membership validation for policy eligibility.
  • Product tiles with quick comparison and upgrade options.

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    Product Execution

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