Costco While Label site
Overview
This Site is Working in Porgress
Led the development and launch of the Costco White Label insurance site, enabling Costco members to seamlessly explore and purchase travel insurance products through a co-branded experience.
My contribution
The team
Year
Problem Statement
Costco sought to expand its member offerings by introducing a dedicated insurance white-label site that upheld the Costco brand while integrating with Cover-More's backend infrastructure. The challenge was to design a scalable, user-friendly site that supported complex policy configurations and membership validation
Ideation & User Research
Key Personas
MVP & Features