Costco While Label site

Overview

This Site is Working in Porgress



Led the development and launch of the Costco White Label insurance site, enabling Costco members to seamlessly explore and purchase travel insurance products through a co-branded experience.

My contribution

The team

Year

Problem Statement

Costco sought to expand its member offerings by introducing a dedicated insurance white-label site that upheld the Costco brand while integrating with Cover-More's backend infrastructure. The challenge was to design a scalable, user-friendly site that supported complex policy configurations and membership validation

Ideation & User Research

  • Conducted internal stakeholder interviews and market research to define key personas (e.g., "Costco memeber", Costco member who book trip from Costco Travelr").
  • Mapped customer journey flows to identify friction points.
  • Key Personas

    MVP & Features

  • Quote & Buy flow tailored to Costco's brand.
  • Membership validation for policy eligibility.
  • Product tiles with quick comparison and upgrade options.
  • Product Execution

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